Starting at £65,040, the updated Audi Q8 seeks to balance elegance, performance, and practicality against strong competitors in the luxury SUV market.
The Audi Q8 has undergone a mid-life refresh, but the changes are more evolutionary than revolutionary. That’s perhaps intentional, as the Q8 has already established itself as a well-rounded luxury SUV. Blending the spaciousness and functionality of the Audi Q7 with a sportier design and enhanced agility, the Q8 has proven popular, selling roughly one unit for every two Q7s in Europe—a validation of its introduction to the lineup.
Subtle Design Upgrades
The facelifted Q8 focuses primarily on aesthetic improvements, leaving the mechanical elements untouched. The most notable updates are found at the front. The grille now features bold vertical slats with an elliptical motif, replacing the more conventional slatted design. Flanking it are taller, more aggressive side air intakes. The addition of new matrix LED headlights with laser-light functionality (available on the top-spec Vorsprung trim) brings advanced lighting options, including four customizable daytime-running light patterns controlled through the existing infotainment system.
At the rear, OLED taillights add a modern touch, and the exterior refresh is rounded out by four new alloy wheel designs ranging from 21 to 23 inches and several new paint colors. These subtle changes ensure the Q8 maintains its modern appeal while staying distinctly Audi.
Engine Options and Future Additions
The Q8 is currently available in three engine configurations:
- 50 TDI – A 282bhp diesel V6.
- 55 TFSI – A 335bhp petrol V6.
- SQ8 – A 500bhp petrol V8 for those seeking more power.
A plug-in hybrid option is expected to join the range in the coming year, potentially offering at least 45 miles of electric-only range—an improvement hinted at by updates to the related Porsche Cayenne. This addition will further enhance the Q8’s versatility and appeal in a market increasingly leaning toward electrification.
Interior and Practicality
Audi’s hallmark attention to detail is evident in the Q8’s interior. The cabin remains a smart and relaxing space, featuring high-quality materials and cutting-edge technology. Despite its coupé-inspired roofline, the Q8 retains practicality, offering ample space for passengers and luggage alike. The wider body (27mm more than the Q7) and elegant design provide a sense of spaciousness without compromising on style.
Performance and Ride Quality
While the Q8 offers plenty of luxury and refinement, its driving experience may not fully satisfy those seeking engaging dynamics. The ride quality, while generally comfortable, could be improved further, and the transmission can feel hesitant at times, especially under rapid acceleration. Nonetheless, for most buyers, the Q8’s smooth performance and quiet confidence on the road will meet expectations.
Design Philosophy and Competitors
The Q8 embodies Audi’s modern design language with clean lines and a restrained, sophisticated aesthetic. It draws inspiration from the iconic Quattro, though its links to this classic model may not be immediately apparent. Compared to competitors like the Range Rover Velar, the Q8’s appeal is more understated, gradually winning over admirers with its elegance and functionality. Its silhouette is arguably more refined than that of its Mercedes, BMW, and Porsche rivals, offering a sleek alternative for those seeking subtle luxury.
Pros and Cons
Pros:
- Smart, well-appointed interior.
- Practicality remains intact despite the coupé roofline.
- Stylish design for its class.
Cons:
- Not as engaging to drive as some rivals.
- Slightly hesitant transmission.
- Ride comfort could be better.
Final Thoughts
The updated Audi Q8 may not revolutionize the luxury SUV market, but it doesn’t need to. With its balance of sophistication, practicality, and performance, it remains a compelling choice for those seeking a premium all-rounder. The refreshed design and anticipated hybrid options only add to its appeal, ensuring the Q8 continues to hold its own in a competitive segment